Even after creating the best content possible, are you still having trouble getting your website to rank? Well, the truth is that any technical problems can significantly impact your website ranking, regardless of how much quality material you have created.
You can blame many things, like No-index tags, duplicate material, a missing XML site map, and a broken robot.txt file. Additionally, you are losing out on the chance to receive organic traffic by making this error.
But you shouldn’t worry! With the ideal Technical Website Audit, you can find all the problems on your website. In this article, we bring you the top 15 technical SEO components to audit for maximum site optimization:
What Is an SEO Technical Website Audit?
Before we look at the 15 Technical Website Audit points for enhancing the website, let’s learn what an SEO audit is. It is an extensive evaluation of a website’s search engine results pages (SERPs) and its SEO.
A Technical Website Audit helps web development services to evaluate their on-site optimization and spot potential improvement areas. It will help you get suggestions for raising your site’s search engine ranking.
An SEO Technical Website Audit can also identify areas for improvement, such as content gaps, site speed, and competitor analysis.
15 Technical Website Audit Points to Improve Website Ranking:
Now that we know what a technical website audit is, let’s focus on the 15 audit points you must keep in mind to improve website ranking. These technical website audit points can help you boost traffic and much more.
- Determine SEO Role in Your Overall Marketing Plan
You can’t expect SEO to do everything when you may only devote 30% of your time and resources to it. SEO/SEM is no longer the be-all and end-all of digital marketing. Decide what actions you aim to drive with your SEO strategy before conducting your SEO Technical Website Audit.
- Run a site crawl using an SEO tool.
Many online tools are available for you to use and crawl a website for you. The amount you’ll need depends on your website’s size and the number of pages.
While it is possible to manually adjust one or two pages for a comprehensive Technical Website Audit, using a tool like Semrush or Ahrefs will save you time. It will also reveal problems you were unaware of before.
- Application of SSL
SSL is called the secure socket layer, and You can use it to protect data transfers, sign-in information, and secured payment card transfers.
Your information is no longer encrypted through HTTP since third-party attackers can steal it. Changing your website to HTTPS is the only way to solve this problem. By establishing a secure connection, HTTPS uses a secure certificate to confirm the legitimacy of your website.
The SSL certificate guarantees that all information entered by users into your site will be kept private between the browser and web server.
- Analysis of user experiences
User experience is now more important to Google than it has ever been. Therefore, if you want to improve your SERP rankings, you’ll need to give it the same weight.
First, use Google Analytics Behavior Flow to discover how visitors behave throughout their experience on your site. This will show you what visitors do immediately before or after performing a specific action, the order in which they complete specific stages, or where they leave the page.
- Check For Redirect Errors
If you use HTTP URLs, neither users nor search engines can access your website. They will receive 3xx, 4xx, and 5xx status codes instead of your content. Therefore, you must check the status codes and migrate to HTTPS if the URLs are still HTTP.
Then, pay attention to additional status code issues. Your crawl report will contain a list of URL problems, including 404 errors. However, Google Search Console also provided a more thorough analysis that broke down the likely problems.
As soon as a problem arises, try to resolve it and ensure the list is never empty.
- Test and Revise Your Title Tags and Meta Descriptions
The information on Google’s SERP is contained in title tags and meta descriptions. To boost your pages’ CTRs and organic traffic, make sure your title tags and meta descriptions are distinctive and captivating.
Because it’s simple to apply and necessitates no technical SEO knowledge, testing and changing your title tags and meta descriptions is an easy win for SEO.
- Watch The Website Loading Time
Another technical SEO indicator that degrades user experience and reduces page ranks is website load time. A website will lose 50% of its visitors if it takes longer than three seconds to load. 46% of users do not visit Poorly functioning websites, and a one-second delay lowers consumer satisfaction by 16%.
You can use the Google PageSpeed Insights tool to determine the loading speed of your website. Google will do the rest after you enter the website’s URL. With a mobile-first indexing strategy, this tool will display site load time metrics for desktop and mobile users.
Ensure that you keep the time it takes for your page to load to under three seconds.
- Look for Problems with Indexability
You can find search results on Google’s index, a database containing hundreds of billions of web pages. You need to include your page in this google index so that it has any chance of ranking.
Additionally, you must prevent google from indexing such pages that the users do not need, or it will affect your SEO. Although indexing problems can become rather complex, you can keep them in check with proper optimization.
- Image ALT Tags
Without alt tags, Google won’t be able to see and comprehend why a certain image is being used on your website. Therefore, giving each of your photographs a descriptive file name is imperative. Unfortunately, site owners frequently ignore or avoid using this as one of the SEO elements.
Using alt tags for all the photos on each page of your website is a smart practice. This will appropriately describe the content to Google, allowing it to understand what your image is attempting to convey.
- Remove Low-Quality Content
In terms of content, at least, more isn’t necessarily better. Google doesn’t rank websites based on who publishes content the most or the most regularly. In fact, having too much content, especially when it’s simply bad, can hurt your rating.
That’s why only post relevant and important content to your page. Don’t just post for the sake of posting; it will only hurt SEO.
Some of the biggest brands and content marketing specialists employ this tactic. They regularly check their content to remove the excess and make room for better or more timely material.
- Your Content Should Provide Users with Useful Answers
Google wants to show users the web pages that will provide them with the greatest experience possible. For many search inquiries, this entails responding to the user’s inquiry or offering important details regarding the subject they are looking for.
Search engines especially pay attention to the amount of time a person spends on a page after clicking through a search result. Users may not have found what they were looking for on your page if they rapidly leave it, return to the search, and click on more results.
- Make Sure It’s Mobile-Friendly
Mobile-friendliness has become important for SEO Since Google switched to mobile-first indexing in 2019.
It is simple to check for mobile friendliness. Just navigate to Google Search Console’s Mobile Usability report. It notifies you of any URL flaws that compromise their usability on mobile devices.
- Optimizing Images
The longer it takes for a picture to load, the more it will slow down your site’s loading time. Users are discouraged from exploring your website’s resources because of the slow loading of pages.
- Organize Your Website Navigation
The simplest way to understand your website’s general architecture is through its navigation structure. It will tell you how pages are grouped and arranged into a hierarchy of importance.
Having a clear, straightforward website architecture is crucial because it will help consumers understand it better. They will be able to locate the information they need in this way.
All your material is simple for search engine crawlers to access, making proper website indexing possible. Finally, it lets Google (and your users) know which pages are more and which are less significant.
- Get Rid of Structured Data Errors
Many different pages on your domain could gain from the inclusion of structured data. These consist of product or service reviews, product or service information, or description sites.
You should go through your Technical Website Audit checklist regularly. It will help you keep on top of your SEO. And you will be able to identify any mistakes as they arise.
You can concentrate on many aspects of SEO, like word length, keyword density, correctly stuffing meta and alt tags, and anything else that sounds good. However, if you become overly preoccupied with these specifics, you risk losing sight of the bigger picture.
Consistency and mastering the fundamentals are the keys to a great SEO agency near me. You can conduct regular technical website audits, implement sound procedures, and monitor the outcomes. Then draw lessons from them and progressively get better. You’ll be in a great position to attract organic traffic.